Social media has revolutionised the way we all communicate. We now discover, share and communicate at the point of discovery, this causes a real-time shift in audience influence and alows brands to build an entirely more meaningful dialogue.
Working with both consumer and corporate brands allows us to uncover your social media potential by looking at what motivates conversation, creating you an insight led strategy, delivering immersive content, nurturing community engagement and amplifying campaigns / promotions.
When your audience lives alongside and participates alongside they will motivate action and deliver an ROI to your efforts. Let us take care of your content, campaigns and community building with proven performance enhancing services.
Creating engaging content is a lot more than storytelling. That is just the beginning (in our opinion). When it comes to social content, we storyboard. We define the scenes and look at the angles which takes customers on a journey. In our experience, the results are always better if you increase the pressure to plan the social creative. This means designing content plans that can move with social trends and conversations. We work with you and your audience data to develop your content strategy and plan. In a content workshop, we agree the creative, detail the process, tone of voice and define the content goals. Finally, we bring the plan to life, create and produce the social content.
A campaign focus in an active profile raises the bar on social media. From engagement to sales, it drives reach, launches products and brings messages to life. We create competitions, apps, games and infographics that fit together to create the perfect campaign story.
If you want reach in social these days, you need to advertise. But this is not your average media purchase. In fact interruption doesn’t work in social. Instead native advertising delivers results. Our clients want performance. And that comes from promoted posts that go beyond just targeting. It needs ads that truly resonate with audiences. Advertising that works in harmony with the community. It is this difference which drives down costs, optimises reach and ultimately gives you click-throughs.
Smart community management needs to move fast, scale quickly and share content to meet the real-time nature of the customer. Our Social service brings together analysts, copywriters, community managers and designers to manage brand social profiles in real-time. That means real-time listening, content creation on the fly and measurement in the moment. We’re experienced in this having managed real-time social engagement for brands, e-commerce, sports and TV / entertainment.