To re-design and re-develop a website which met the brand standards. Update all of the Social Media Channels to ensure they were optimised. To create ongoing viral content and drive awareness of the product and ultimately propel people to buy the product.
A custom made responsive website was designed and built using wordpress as a content management system. The reason wordpress was used was because there was no requirement to sell product online, just to be able to add and update new products quickly and easily. For this, wordpress fit the bill perfectly. Full training was provided as to how to update the website at the client’s premises.
Phase two saw the outsourcing of Social Media. Firstly, Facebook, Twitter, Instagram and Google Plus were correctly configured and a mixture of competitions and viral content added all with the final objective of adding to the email subscriber list.