IOR Group


IOR Group lost organic rankings dramatically as a result of a site which didn’t conform to two Google algorithm changes.

 

 

 

VISIT LIVE SITE

OBJECTIVES

As IOR were considering a full re-design and build in 12-18 months they wanted a cost effective solution to fix the identified issues.

 


STRATEGY

The team at Online Edge proposed a two phase strategy, with the first phase to update the website HTML / CSS code to make it responsive whilst keeping it on it’s custom built CMS.

Phase two has seen the start of an ongoing SEO campaign and content / B2B Social strategy whilst optimising the Google ads campaign. As a result, IOR have been able to push back the date of their re-build indefinitely as the site is now fit for purpose.