To create the complete digital package and try to drive awareness and signups before the studio was open
A website and mobile website complete with online booking capability and integrated email lead capture sign up was created well in advance of opening. In order to create a buzz and pre-opening signups, a mixture of Facebook ads and Google ads were used. These ads were continually optimized and had a mixture targeting local geographical location as well as mobile specific evening usage. A winning package! Since then, an app is in development and the 2nd version of the website.