The Banana Tree wanted to understand their clientele better and communicate with them. They also wanted to increase traffic to their website and join in on the conversation happening around them, amplifying the social message.
A complete review of the project was undertaken including current use of Social Media, the email newsletter, the website, the analytics and the organic search rankings.
Content was created daily along with a paid campaign to increase likes and followers on Facebook and Twitter. This was supplemented with “in-restaurant” cards encouraging customers to interact with Banana Tree on Social. The main platforms chosen were Facebook, Twitter, Instagram. Google places was also correctly configured at each location.
A main character (the orangutang) was introduced as a regular theme throughout the page, the reason for this was because he resonated with the target demographic (he got liked and shared a lot!!)
Once a following had been reached, a use of competitions and other methods moved the social users onto the email database and a series of regular email newsletters introduced to continue the conversation and drive people into the restaurants.